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Sunday 21 July
My.Anglia > News > My.Anglia News: QUICK ONLINE STUDY Sona credits available

QUICK ONLINE STUDY Sona credits available

n/a - July 11th, 08:32

This study aims to discover whether the perception of the advert character can affect the adverts effectiveness. Firstly you will view static adverts and evaluate their effectiveness. After this you will be asked to fill in a short questionnaire regarding these adverts. This study will be conducted online via Qualtrics and last no more than 15 minutes.

Eligibility: Everyone is welcome to participate.
Duration: Up to 15 minutes.
Credits: 0.25 SONA credits.
Researcher: Laura Hirst (laura.hirst2@student.anglia.ac.uk)

The study has received ethics approval by the Psychology Departmental Research Ethics Panel (DREP) and ratified by the Faculty Research Ethics Panel under the terms of Anglia Ruskin University’s Research Ethics Policy and the Code of Practice for Applying for Ethical Approval at Anglia Ruskin University.