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Thursday 21 November
My.Anglia > News > My.Anglia News: 0.25 CREDITS for online study QUICK AND EASY (5 to 10 minutes)

0.25 CREDITS for online study QUICK AND EASY (5 to 10 minutes)

n/a - February 26th, 16:25

Direct link for the study: click here

Open to all students (WITH OR WITHOUT SONA account)

Description:
0.25 CREDITS: YouTube influencers, the celebrities of the 21st Century: Product endorsers and consumers purchase behaviour
I am conducting this study as I am interested in the relationship between product endorsers and consumers purchase behaviour is. Participants in this study will require to view a product endorsement case and complete series of evaluation questionnaires regarding their attitudes and the product. Testing will take approximately 15 minutes. For your participation, you will earn 0.25 SONA credits.

Eligibility: Students, aged 18 years and over, to be familiar with YouTube
Duration: Approximately 15 minutes
Credits: You will earn 0.25 SONA credits
Researcher: Bilyana Naydenova

The study has received ethics approval by the Psychology Departmental Research Ethics Panel (DREP) and ratified by the Faculty Research Ethics Panel under the terms of Anglia Ruskin University’s Research Ethics Policy and the Code of Practice for Applying for Ethical Approval at Anglia Ruskin University.